Continuously seek feedback to improve — take feedback as constructive criticism.
Give a damn! It’s not really about you and your business. It’s about what people are going to get from being a part of the community
create rituals (something most communities don’t do). When we look outside of our cultures and try to connect globally, there’s no global ritual. Build your own community rituals, be it something as small as a Monday morning welcome post or celebrating someone’s promotion. Celebrate things and create moments that matter.
Make people feel special with giveaways that would make them feel recognized. For example, hand written cards
Do something personal and do not worry too much about the instantaneous ROI
The same could be adopted for offline communities. You could give every attendee a thank you note. Basically, something non-attendees wouldn’t get.
In short, create moments. At CMX, they started giving hugs when people used to enter their events.