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Introduction
📌
Getting Started
Motivation behind the Guide
How to use this Guide?
🏄🏻‍♂️Community Basics
Overview
What is Community?
What is CMGR & the Expectations?
CMGR Lingo
Traits of Great CMGRs
Real CMGR JDs and How to acquire those skills?
🏦BUSINESS OUTCOMES OF COMMUNITY
Overview
Why communities are necessary for businesses?
SPACEI Model
🧠PSYCHOLOGY BEHIND COMMUNITY BUILDING
Overview
Creating a Sense of Belongingness
The Commitment Curve
Harnessing The Desire for Exclusivity
🏹Community Strategies
Overview
Business Need Identification
Community Need Identification
[WIP] Creating a Launch Plan
Defining Measurement Framework
🥇COMMUNITY METRICS
Overview
KPIs to Consider for Communities
[WIP] What is Share Of Voice?
Defining ROI Model for Community Programs
Measuring Success of Communities
[WIP] Creating a Community Dashboard
👫ENGAGEMENT
Overview
Creating a kick-ass Onboarding flow
[WIP] Converting Newcomers to Active Members
[WIP] Gamification
🚀Launching a new community
[WIP] Overview
[WIP] Establish Phase
[WIP] How to Get Executive Buy In
[WIP] Managing Your community
[WIP] Engagement Phase
SCALING AN EXISTING COMMUNITY
[WIP]{P}Overview
[WIP] Moderating and Managing Conflict
[WIP] Launching Ambassador Programs
COMMUNITY CONTENT STRATEGY
[WIP] Overview
[WIP] Creating a Community Content Calendar
Footnotes & Credits
Resources and Credits
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Defining Measurement Framework
Now that you have a launch strategy in place, you need to have a measurement framework to keep track of whether your efforts are bearing fruitition.

Here is an exhaustive list:
  • Unique visitors
  • New member registrations
  • Page views
  • Retention/attrition
  • Member loyalty
  • Member satisfaction
  • Most active members
  • Top searches
  • Message posts
  • Conversion
  • No. of First time contributors
  • No. of customer service tickets
  • cost savings for customer service
  • Tech support tickets
  • cost savings for tech support
  • mentions on other sites
  • User complaints
  • referrals to community
​
We will cover community metrics in more detail in the next chapter.
​
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[WIP] Creating a Launch Plan
Next - 🥇COMMUNITY METRICS
Overview
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