Defining Measurement Framework

Now that you have a launch strategy in place, you need to have a measurement framework to keep track of whether your efforts are bearing fruitition.
Define some success metrics according to your goals, to measure the outcome of your community efforts.
Here is an exhaustive list:
Unique visitors
New member registrations
Page views
Retention/attrition
Member loyalty
Member satisfaction
Most active members
Top searches
Message posts
Conversion
No. of First time contributors
No. of customer service tickets
cost savings for customer service
Tech support tickets
cost savings for tech support
mentions on other sites
User complaints
referrals to community
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We will cover community metrics in more detail in the next chapter.
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Last modified 2yr ago