Defining Measurement Framework
Now that you have a launch strategy in place, you need to have a measurement framework to keep track of whether your efforts are bearing fruitition.

Here is an exhaustive list:
  • Unique visitors
  • New member registrations
  • Page views
  • Retention/attrition
  • Member loyalty
  • Member satisfaction
  • Most active members
  • Top searches
  • Message posts
  • Conversion
  • No. of First time contributors
  • No. of customer service tickets
  • cost savings for customer service
  • Tech support tickets
  • cost savings for tech support
  • mentions on other sites
  • User complaints
  • referrals to community
We will cover community metrics in more detail in the next chapter.
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