RoadmapReach OutRequest an Invite
Search…
Introduction
📌
Getting Started
Motivation behind the Guide
How to use this Guide?
🏄🏻‍♂️Community Basics
Overview
What is Community?
What is CMGR & the Expectations?
CMGR Lingo
Traits of Great CMGRs
Real CMGR JDs and How to acquire those skills?
🏦BUSINESS OUTCOMES OF COMMUNITY
Overview
Why communities are necessary for businesses?
SPACEI Model
🧠PSYCHOLOGY BEHIND COMMUNITY BUILDING
Overview
Creating a Sense of Belongingness
The Commitment Curve
Harnessing The Desire for Exclusivity
🏹Community Strategies
Overview
Business Need Identification
Community Need Identification
[WIP] Creating a Launch Plan
Defining Measurement Framework
🥇COMMUNITY METRICS
Overview
KPIs to Consider for Communities
[WIP] What is Share Of Voice?
Defining ROI Model for Community Programs
Measuring Success of Communities
[WIP] Creating a Community Dashboard
👫ENGAGEMENT
Overview
Creating a kick-ass Onboarding flow
[WIP] Converting Newcomers to Active Members
[WIP] Gamification
🚀Launching a new community
[WIP] Overview
[WIP] Establish Phase
[WIP] How to Get Executive Buy In
[WIP] Managing Your community
[WIP] Engagement Phase
SCALING AN EXISTING COMMUNITY
[WIP]{P}Overview
[WIP] Moderating and Managing Conflict
[WIP] Launching Ambassador Programs
COMMUNITY CONTENT STRATEGY
[WIP] Overview
[WIP] Creating a Community Content Calendar
Footnotes & Credits
Resources and Credits
Powered By GitBook
Defining Measurement Framework
Now that you have a launch strategy in place, you need to have a measurement framework to keep track of whether your efforts are bearing fruitition.

Define some success metrics according to your goals, to measure the outcome of your community efforts.

Here is an exhaustive list:
  • Unique visitors
  • New member registrations
  • Page views
  • Retention/attrition
  • Member loyalty
  • Member satisfaction
  • Most active members
  • Top searches
  • Message posts
  • Conversion
  • No. of First time contributors
  • No. of customer service tickets
  • cost savings for customer service
  • Tech support tickets
  • cost savings for tech support
  • mentions on other sites
  • User complaints
  • referrals to community
​
We will cover community metrics in more detail in the next chapter.
​
🏹Community Strategies - Previous
[WIP] Creating a Launch Plan
Next - 🥇COMMUNITY METRICS
Overview
Last modified 1yr ago
Export as PDF
Copy link
Contents
Define some success metrics according to your goals, to measure the outcome of your community efforts.