It could be anything, but generally, it is one of the following
Increasing Brand Awareness
Decreasing the cost of customer service
Co-creation of new products
Establishing your brand as a thought leader
Enabling customers and community members to collaborate and share knowledge.
Also, this does not stop here. If your business is new to leveraging community, then it might require effort from your end to convince the c-suite and ensure executive buy-in.
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