Overview
In this space we will crunch the dreaded metrics. This is one of the areas that still remains a pain point for majority of community professionals according to the CMX survey.
In this space we will discuss on what are the different types of metrics that exist, how to quantify that data and calculate the numerical equivalents of your community efforts.
As matthew broberg quotes
"Community is most visible when its out at a conference, or a member of a Community is tweeting great swag. Conferences and swag are expensive. Any responsible leader will eventually ask the question of “how much are we spending on this?” That number may be easy to find and it’s guaranteed to be significant. The next logical question is “what’s the ROI?” Calculations of return on investment are not nearly as straightforward."
In this chapter we will cover