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  • Introduction
  • 📌Getting Started
    • Motivation behind the Guide
    • How to use this Guide?
  • 🏄🏻‍♂️Community Basics
    • Overview
    • What is Community?
    • What is CMGR & the Expectations?
    • CMGR Lingo
    • Traits of Great CMGRs
    • Real CMGR JDs and How to acquire those skills?
  • 🏦BUSINESS OUTCOMES OF COMMUNITY
    • Overview
    • Why communities are necessary for businesses?
    • SPACEI Model
  • đź§ PSYCHOLOGY BEHIND COMMUNITY BUILDING
    • Overview
    • Creating a Sense of Belongingness
    • The Commitment Curve
    • Harnessing The Desire for Exclusivity
  • 🏹Community Strategies
    • Overview
    • Business Need Identification
    • Community Need Identification
    • [WIP] Creating a Launch Plan
    • Defining Measurement Framework
  • 🥇COMMUNITY METRICS
    • Overview
    • KPIs to Consider for Communities
    • [WIP] What is Share Of Voice?
    • Defining ROI Model for Community Programs
    • Measuring Success of Communities
    • [WIP] Creating a Community Dashboard
  • đź‘«ENGAGEMENT
    • Overview
    • Creating a kick-ass Onboarding flow
      • What are different ways of Onboarding?
    • [WIP] Converting Newcomers to Active Members
    • [WIP] Gamification
  • 🚀Launching a new community
    • [WIP] Overview
    • [WIP] Establish Phase
    • [WIP] How to Get Executive Buy In
    • [WIP] Managing Your community
    • [WIP] Engagement Phase
  • SCALING AN EXISTING COMMUNITY
    • [WIP]{P}Overview
    • [WIP] Moderating and Managing Conflict
    • [WIP] Launching Ambassador Programs
  • COMMUNITY CONTENT STRATEGY
    • [WIP] Overview
    • [WIP] Creating a Community Content Calendar
  • Footnotes & Credits
    • Resources and Credits
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On this page
  • What type of community are you looking to build?
  • Perform a Member needs analysis.
  • Conduct Community Profiling
  • Toolset Audit
  • Additional Steps

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  1. 🏹Community Strategies

Community Need Identification

What type of community are you looking to build?

  • Is it a community where one-off interactions happen or a community where you are continuously forging relationships.

  • Is this a community where customers convene around a hobby? Just like Fitbit's community.

  • Is this a support community where people go to get their problems solved?

Once you are certain from your end regarding the community type you are looking to build,

It's now time to do a member needs analysis. What your members are looking for from your community.

Perform a Member needs analysis.

People generally form a community to

1. Network and connect

Network with individuals to find members with shared passions Combat isolation, share emotions, share struggles.

2. Access tools

Find resources that allow them to do the job better shorten decision times and decrease risk.

3. Share the knowledge:

Explore ideas and participate in one-on-one discussions or public threads. Access actionable experience-based solutions from like-minded members.

Make sure that you find the common need/struggle that your members might share.

Conduct Community Profiling

Not every answer to your question is readily available. Therefore you have to dive deep and interview your prospective community members to exactly know what they are looking for.

  • Interview or survey members to

    • Gain knowledge about their specific needs

    • Get to know the different member types and personas.

    • Predict their needs.

    • Look for variation in their needs.

    • What are they looking for in the community?

    • how do they like to interact

    • what level of confidentiality or openness are they looking for

    • Do they want exposure

    • Do they want to Influence others

    • Do they want to shape the industry

    • are they time-crunched? How much time can they devote?

  • Use this information to craft a compelling community content strategy.

  • you can create micro-niches in your community to further drive engagement.

Toolset Audit

Based on the data gathered in the previous steps, Determine the required tools - software, applications, templates, and guides.

Additional Steps

  • Complete a competitive audit of your community strategy to know your social positioning.

  • Create a budget and then secure the investment required.

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Last updated 3 years ago

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