LogoLogo
  • Introduction
  • 📌Getting Started
    • Motivation behind the Guide
    • How to use this Guide?
  • 🏄🏻‍♂️Community Basics
    • Overview
    • What is Community?
    • What is CMGR & the Expectations?
    • CMGR Lingo
    • Traits of Great CMGRs
    • Real CMGR JDs and How to acquire those skills?
  • 🏦BUSINESS OUTCOMES OF COMMUNITY
    • Overview
    • Why communities are necessary for businesses?
    • SPACEI Model
  • đź§ PSYCHOLOGY BEHIND COMMUNITY BUILDING
    • Overview
    • Creating a Sense of Belongingness
    • The Commitment Curve
    • Harnessing The Desire for Exclusivity
  • 🏹Community Strategies
    • Overview
    • Business Need Identification
    • Community Need Identification
    • [WIP] Creating a Launch Plan
    • Defining Measurement Framework
  • 🥇COMMUNITY METRICS
    • Overview
    • KPIs to Consider for Communities
    • [WIP] What is Share Of Voice?
    • Defining ROI Model for Community Programs
    • Measuring Success of Communities
    • [WIP] Creating a Community Dashboard
  • đź‘«ENGAGEMENT
    • Overview
    • Creating a kick-ass Onboarding flow
      • What are different ways of Onboarding?
    • [WIP] Converting Newcomers to Active Members
    • [WIP] Gamification
  • 🚀Launching a new community
    • [WIP] Overview
    • [WIP] Establish Phase
    • [WIP] How to Get Executive Buy In
    • [WIP] Managing Your community
    • [WIP] Engagement Phase
  • SCALING AN EXISTING COMMUNITY
    • [WIP]{P}Overview
    • [WIP] Moderating and Managing Conflict
    • [WIP] Launching Ambassador Programs
  • COMMUNITY CONTENT STRATEGY
    • [WIP] Overview
    • [WIP] Creating a Community Content Calendar
  • Footnotes & Credits
    • Resources and Credits
Powered by GitBook
On this page
  • 1. Event KPIs (Both Digital and In-Person)
  • 2. KPIs for Online communities:
  • 3. Open source communities:
  • 4. Social communities:
  • 5. KPIs to track CX (Customer Experience)

Was this helpful?

Export as PDF
  1. 🥇COMMUNITY METRICS

KPIs to Consider for Communities

Here is a list of common KPIs to be considered while dealing with communities.

1. Event KPIs (Both Digital and In-Person)

  • No. of RSVP for events

  • Percentage of new event attendees

  • Percentage of return attendees

  • Rate of churned attendees (% of people who only attended only one event)

  • The average number of attendees per event over time

2. KPIs for Online communities:

Behind every community member is an actual person, and engagement comes only if the companies understand the needs of that person.

This is where community profiling plays a major role.

Persona Specific Metrics

  • What industries is my community attracting?

  • What position does the community member have within their company?

  • Do I have content to meet the needs of each persona?

General KPIs

  • Number of community members on Slack, Discord, etc.

  • Percentage of monthly active members

  • Number of new member sign-ups

  • Number of posts added in the community by employee and non-employees

  • Number of comments created in reaction to the community’s posts

  • Percentage of comments from new community members by cohort

  • Number of members leaving the community

Content KPIs

  • What content has the most engagement (i.e. likes, up votes or comments)?

  • What content has the lowest engagement?

  • What content topic is the most popular?

  • What content topic is the least popular?

  • What content is lacking on the site that members are requesting?

  • What content type is the most popular (i.e. video, Q&A, etc.)?

3. Open source communities:

  • Number of pull requests by non-employees

  • Number of non-employee contributors

  • Percentage of code contributed by non-employees

4. Social communities:

  • Number of followers

  • Growth rate of followers month-over-month

  • Number of retweets by month

  • Number of @ mentions by month

  • Average number of likes and comments per post

5. KPIs to track CX (Customer Experience)

  • Net Promoter Score (NPS)

  • Customer Effort Score (CES)

  • Number of community ambassadors.

PreviousOverviewNext[WIP] What is Share Of Voice?

Last updated 4 years ago

Was this helpful?