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Measuring Success of Communities

How to Measure Success?

For companies building a community initiative, the areas to be tracked should be:

1. Community Consumption and Creation.

  • Track active participation and the value that members consume and produce.
  • Measure sign-ups,
  • Measure individual contributions (e.g. answering questions, running events, improving content), and other areas.
  • Community Traffic

2. Delivery and Execution. (Internal Metric)

  • Looking at the efficacy of your community strategy, estimating the work, and executing effectively.
  • No. of hits at your internal community resources (Employee Resources) and removing bottlenecks in the process if any.

3. Community Management Experience of the Organisation

  • Creating a proper reaction plan towards community metrics
  • Having an online reputation management framework in place.
  • Having Clear guidelines and resources for conflict resolution, moderation and tracking the number of hits to those resources.
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Communities have arrived and if done well, and when the community values are intentionally woven into the fabric of the business, communities can offer a sustainable competitive advantage and drive brand awareness, value creation, and therefore bump overall commercial valuation while delivering a world-class, personal, gratifying community member experience.
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