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  • Introduction
  • 📌Getting Started
    • Motivation behind the Guide
    • How to use this Guide?
  • 🏄🏻‍♂️Community Basics
    • Overview
    • What is Community?
    • What is CMGR & the Expectations?
    • CMGR Lingo
    • Traits of Great CMGRs
    • Real CMGR JDs and How to acquire those skills?
  • 🏦BUSINESS OUTCOMES OF COMMUNITY
    • Overview
    • Why communities are necessary for businesses?
    • SPACEI Model
  • đź§ PSYCHOLOGY BEHIND COMMUNITY BUILDING
    • Overview
    • Creating a Sense of Belongingness
    • The Commitment Curve
    • Harnessing The Desire for Exclusivity
  • 🏹Community Strategies
    • Overview
    • Business Need Identification
    • Community Need Identification
    • [WIP] Creating a Launch Plan
    • Defining Measurement Framework
  • 🥇COMMUNITY METRICS
    • Overview
    • KPIs to Consider for Communities
    • [WIP] What is Share Of Voice?
    • Defining ROI Model for Community Programs
    • Measuring Success of Communities
    • [WIP] Creating a Community Dashboard
  • đź‘«ENGAGEMENT
    • Overview
    • Creating a kick-ass Onboarding flow
      • What are different ways of Onboarding?
    • [WIP] Converting Newcomers to Active Members
    • [WIP] Gamification
  • 🚀Launching a new community
    • [WIP] Overview
    • [WIP] Establish Phase
    • [WIP] How to Get Executive Buy In
    • [WIP] Managing Your community
    • [WIP] Engagement Phase
  • SCALING AN EXISTING COMMUNITY
    • [WIP]{P}Overview
    • [WIP] Moderating and Managing Conflict
    • [WIP] Launching Ambassador Programs
  • COMMUNITY CONTENT STRATEGY
    • [WIP] Overview
    • [WIP] Creating a Community Content Calendar
  • Footnotes & Credits
    • Resources and Credits
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  • How to Measure Success?
  • 1. Community Consumption and Creation.
  • 2. Delivery and Execution. (Internal Metric)
  • 3. Community Management Experience of the Organisation

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  1. 🥇COMMUNITY METRICS

Measuring Success of Communities

How to Measure Success?

For companies building a community initiative, the areas to be tracked should be:

1. Community Consumption and Creation.

  • Track active participation and the value that members consume and produce.

  • Measure sign-ups,

  • Measure individual contributions (e.g. answering questions, running events, improving content), and other areas.

  • Community Traffic

2. Delivery and Execution. (Internal Metric)

  • Looking at the efficacy of your community strategy, estimating the work, and executing effectively.

  • No. of hits at your internal community resources (Employee Resources) and removing bottlenecks in the process if any.

3. Community Management Experience of the Organisation

  • Creating a proper reaction plan towards community metrics

  • Having an online reputation management framework in place.

  • Having Clear guidelines and resources for conflict resolution, moderation and tracking the number of hits to those resources.

Communities have arrived and if done well, and when the community values are intentionally woven into the fabric of the business, communities can offer a sustainable competitive advantage and drive brand awareness, value creation, and therefore bump overall commercial valuation while delivering a world-class, personal, gratifying community member experience.

PreviousDefining ROI Model for Community ProgramsNext[WIP] Creating a Community Dashboard

Last updated 4 years ago

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